 Novu Pro is our new $30/month plan—giving developers more scale, more flexibility, and full access to core notification capabilities without the cost of an enterprise plan.

A plan purpose-built for developers who are scaling, shipping, and pushing the limits.

Full access to core notification channels & Inbox

This tier is for builders who are moving fast, growing their products, and need a notification system that keeps up—without unnecessary overhead.

From day one, Novu’s mission has been clear: eliminate the hassle of building notifications so developers can focus on what matters—shipping great products. Over the past year, we’ve seen an explosion of independent developers, startups, and small teams leveraging SaaS building blocks to move faster.

Tools like Clerk for authentication, Dub for link management, Stripe for payments, and Novu for notifications aren’t just features—they’re infrastructure for modern development.

One thing we kept hearing? The jump from our free tier to $250/month was a roadblock.

Many of you needed something in between—something that delivers reliability, scale, and control without the weight of an enterprise plan.

This isn’t just a pricing update—it’s a commitment to the developers building the future. Notifications aren’t an afterthought; they’re a fundamental part of every great product. Novu Pro gives you the power, scale, and control you need—on your terms.

Novu changelog

New Tier: Novu Pro