TL;DR: Novu Pro is our new $30/month plan—giving developers more scale, more flexibility, and full access to core notification capabilities without the cost of an enterprise plan.

Introducing Novu Pro

A plan purpose-built for developers who are scaling, shipping, and pushing the limits.

✅ $30/month
✅ 30,000 monthly events (with $0.0012 per extra trigger)
✅ Up to 3 team members
✅ Full access to core notification channels & Inbox
✅ Remove Novu branding

This tier is for builders who are moving fast, growing their products, and need a notification system that keeps up—without unnecessary overhead.

Our existing Free Tier

For those just starting out:

• 10,000 monthly events

• All notification channels enabled

• Inbox & user preference management included

• Forever free—no changes for existing users

Why We Built Novu Pro

From day one, Novu’s mission has been clear: eliminate the hassle of building notifications so developers can focus on what matters—shipping great products. Over the past year, we’ve seen an explosion of independent developers, startups, and small teams leveraging SaaS building blocks to move faster.

Tools like Clerk for authentication, Dub for link management, Stripe for payments, and Novu for notifications aren’t just features—they’re infrastructure for modern development.

One thing we kept hearing? The jump from our free tier to $250/month was a roadblock.

Many of you needed something in between—something that delivers reliability, scale, and control without the weight of an enterprise plan.

So we built it.

What This Means

This isn’t just a pricing update—it’s a commitment to the developers building the future. Notifications aren’t an afterthought; they’re a fundamental part of every great product. Novu Pro gives you the power, scale, and control you need—on your terms.